Atlassian brand system audit
Atlassian runs a pill geometry on a neutral white canvas, set in Charlie Display. 8 of 9 contrast pairings pass WCAG 2.1 AA and the homepage scores 93/100 for technical SEO.
3 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 89
- SEO readiness
- 93
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- Charlie Display
- previewed with DM Sans
- Body
- Charlie Text
- previewed with Inter
- Mono / data
- Atlassian Mono
- previewed with JetBrains Mono
03UI vibe & geometry
- Radius style
- Pill · 16 px+
- Controls
- pill (9999px)
- Cards
- 12px
- Surface
- Neutral white · #FFFFFF / #FFFFFF / #DFE1E6
04WCAG 2.1 contrast
8/9 AA · 4/9 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #292A2E / #FFFFFF | 14.34:1 | Pass | Pass |
| AaSecondary text on surface | #6B6E76 / #FFFFFF | 5.10:1 | Pass | Fail |
| AaPrimary as link/text on surface | #1868DB / #FFFFFF | 5.20:1 | Pass | Fail |
| AaButton label on primary | #FFFFFF / #1868DB | 5.20:1 | Pass | Fail |
| AaAccent on surface | #6A9A23 / #FFFFFF | 3.35:1 | Large only | Fail |
| AaSecondary on surface | #101214 / #FFFFFF | 18.77:1 | Pass | Pass |
| AaWhite on secondary | #FFFFFF / #101214 | 18.77:1 | Pass | Pass |
| AaDark mode: text on canvas | #F5F5F7 / #0A0D13 | 17.86:1 | Pass | Pass |
| AaDark mode: primary on canvas | #2777E7 / #0A0D13 | 4.52:1 | Pass | Fail |
05SEO readiness
12 of 14 checks pass- warnTitle tag70 chars: “Collaboration software for software, IT and business teams | Atlassian”
- passMeta description128 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://www.atlassian.com/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, initial-scale=1
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)Organization, WebSite, WebPage, SoftwareApplication
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- passXML sitemap846 URLs · https://www.atlassian.com/sitemap.xml
- warnFavicon / touch iconNo icon link tags
- passImage alt text100% of 59 images
atlassian.com brand audit FAQ
What are Atlassian's brand colors?
Atlassian uses #1868DB as its primary color, #101214 as secondary and #6A9A23 as accent, on a #FFFFFF surface with #292A2E text (snapshot from 11 Nov 2026).
Which fonts does atlassian.com use?
Headings are set in Charlie Display (free stand-in: DM Sans) and body text in Charlie Text (free stand-in: Inter). Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does atlassian.com pass WCAG contrast checks?
8 of 9 key color pairings pass WCAG 2.1 AA and 4 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is atlassian.com's technical SEO score?
The homepage scores 93/100 across 14 technical SEO checks, with 12 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this Atlassian audit made?
SuiteAnvil StyleExtract read the public homepage of atlassian.com, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the Atlassian press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/atlassian.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/atlassian.com"><img src="https://suiteanvil.com/api/badge/atlassian.com.svg" alt="Brand and WCAG score for atlassian.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/atlassian.com)Snapshot of atlassian.com’s public website from 11 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. Atlassian and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by Atlassian.
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